Creating SWAG – Japan Guide


As Star Wars Celebration in Japan approaches, we’re putting together a straightforward guide for swag designers that covers Hiragana, Katakana, and Kanji writing styles.

If you are from Japan or well-versed in these writing styles and would like to contribute to this guide, please contact us!

External Resources


Examples


It’s important to note that Japan’s writing system can be both vertical and horizontal. This variation can lead to errors in your swag, as recently observed in our Star Wars Celebration Facebook Group.

GailME 2025 swag japan example errorGailME 2025 swag japan example
Before & After

The long dash “ー” should be vertical and not horizontal since the characters are vertical” – As reported by a member.

Visit here for more information on the dash, known as the ‘prolonged sound mark’.

Move the slider to see the correction.