Creating SWAG – Japan Guide
As Star Wars Celebration in Japan approaches, we’re putting together a straightforward guide for swag designers that covers Hiragana, Katakana, and Kanji writing styles.
If you are from Japan or well-versed in these writing styles and would like to contribute to this guide, please contact us!
External Resources
- Japanese writing system explained by CotoAcademy
- Explained by Smashing Magazine
- Hiragana, Katakana and Kanji explained by Tim Kae
Examples
It’s important to note that Japan’s writing system can be both vertical and horizontal. This variation can lead to errors in your swag, as recently observed in our Star Wars Celebration Facebook Group.


“The long dash “ー” should be vertical and not horizontal since the characters are vertical” – As reported by a member.
Visit here for more information on the dash, known as the ‘prolonged sound mark’.
Move the slider to see the correction.